Are traditional influencers losing their persuasive edge? Why do consumers place more trust in experts than in celebrities? How will brands adapt their marketing to bridge this gap? As influencer marketing has evolved, so has the consumer’s desire for authenticity, with trust shifting from high-profile influencers and global celebrities to experts and professionals who are knowledgeable and credible in their fields. For the Fashion, Apparel and Cosmetics sectors, these shifts present a challenge: how to adapt influencer strategies to build trust, drive engagement, and maximize ROI in 2025.
Can artificial intelligence truly understand the nuances of human preferences? Will it bridge the gap between convenience and personalization? As AI innovations continue to evolve, how will it redefine consumer expectations? These questions underscore the major shifts AI will bring to the consumer landscape, especially within the Personal Care, Cosmetics, and Food & Drink industries. Over the next three to five years, AI will revolutionize how brands engage with consumers, yet the extent of its impact will vary across generations—Baby Boomers, Gen X, Millennials, and Gen Z—each with unique expectations and interactions with AI.
And Their Influence on Fashion, Consumer Products and Retail
Are consumer expectations shifting with the rise of AI in shopping experiences? Will loyalty programs continue to engage a broader customer base? How does the shift in influencer trust affect brand communication? These questions are essential as major trends in AI shopping, loyalty programs, influencer marketing, and omni-wellness shape the 2025 consumer landscape. Each trend promises to impact industries from fashion to retail, with varying influences across Baby Boomers, Gen X, Millennials, and Gen Z.